Covid-19 pandemic social distancing laws led to the cancellation of many in-person fundraisers organized by nonprofits. Philanthropists now need other suitable methods to fundraise. Giving Tuesday launched the #GivingTuesdayNow fundraising drive in response to Covid-19 restrictions and showed it is possible to hold similar events in challenging times. Learn how other organizations make similar steps by reading the information below.
- Pick the right kind of event.
Planners should have lockdown in mind when organizing events. A social media event like the #Unselfie hashtag is a perfect way to engage participants safely in socially distant philanthropy.
- Provide participation options
Having a range of options is now more important than ever as you might not know the way Covid-19 is affecting donors. #GivingTuesdayNow is a great example for including a range of activities for participants to mix and match. It can start with simple actions like adding a hashtag to their social media profiles, engaging in online contests, or donating to nonprofits. People can participate by simple acts like spreading the word about a fundraising event in their circles and social media.
- Collaborative event planning
Many nonprofits are facing challenges because their supply chain is hit, and donors froze funding. Still, they have to pay salaries on top of grappling with fundraising goals. An excellent way to plan an event in such circumstances is to recruit third-party volunteers to provide as much assistance as possible. There should be plenty of resources for downloading by interested nonprofits or individuals. Organizers planned and shared the basic tools they needed and graphics, among others. You take similar approaches for your event.
- Promotion through user-generated content
Philanthropy requires resilience, so an event to raise funds can go on despite hardships in the world. Email newsletters, regular social media ads, and campaigns go out, but they may not perform well like before.
The answer to publicize an event to more people lies in picking the attendees from participants and recruiting them to promote the occasion. For instance, participants can get a badge for pinning on their social media profile after registering or buying tickets to an event. The event page should include social media sharing buttons and confirmation pages. Attendees should be encouraged to share their participation publicly and build much hype about the upcoming event in addition to sharing the word.
- Clear communication
Philanthropists should emphasize the importance of their cause during the early events. The current times call for an addition to the story to inform prospects of why a cause is still necessary while the world is battling a pandemic. It is this additional information that gives perspective to an event. It also helps to communicate the urgency to act even when the event does not directly affect the ongoing crisis.
Event communication allays fears that prospects might have about participating. Emails should outline precautions for socially distant philanthropy.